Motiva
Motiva is a SaaS platform for intelligent music management across physical spaces with multiple playback points. The project spans from a multiplatform player to a complete management ecosystem: clients, content, internal operations, and business. A complex, always-on system designed to scale, work offline, and ensure a consistent, controlled, and secure audio experience in any environment.
00
problem
Grupo Motiva needed to evolve its background music solution into a robust, scalable, and centralized platform capable of: • Managing thousands of playback points simultaneously • Operating offline without losing control or traceability • Precisely orchestrating music, ads, and schedules • Giving autonomy to clients without operational complexity • Supporting internal teams (content, support, sales, marketing, administration) • Meeting high security and audit standards The challenge was not only technical, but one of system design, real-world usability, and operational clarity.
solution
A modular, interconnected digital ecosystem was designed, including: • A multiplatform player (desktop, web, and mobile) with intelligent playback, offline mode, secure sync, and remote control • A SaaS platform for acquisition, subscription, and client management • A private client area to control playlists, ads, volume, time slots, and playback status • An internal management system integrated with Odoo, adapted to each role (technical, content, sales, marketing, administration) • A scalable and secure architecture, based on microservices, real-time events, and full traceability The entire system was designed with a focus on operational clarity, reliability, scalability, and real usage contexts.
Motiva is not just a music player — it is a real-time, mission-critical system that cannot fail.
From the start, the project was approached as an orchestration challenge: people, music, schedules, advertising, devices, incidents, and business logic all needed to coexist without friction.
The process began by understanding how a playback point works in real life: venues open all day, unstable connections, non-technical users, and countless invisible decisions that must happen automatically.
From there, a player was designed to:
Deliver consistent sound levels
Adapt to schedules and special events
Work offline
Log and track everything that happens
In parallel, a clear and actionable web platform was built, where each user type sees only what they need: clients control their music, technicians monitor systems, content teams schedule, sales teams sell, and administration handles billing.
The result is a solid, quiet, and reliable ecosystem, where complexity is resolved internally and the external experience feels simple.
A project where design doesn’t decorate — it structures, clarifies, and sustains the system.
01
02
03
see also
