about
i'm a designer, strategic partner, maker, bike lover, vangirl, and coffee lover obsessed with the world of digital
.experience
20 years
.location
Madrid (Spain)
.freelance
Available
.hello
my craft is bringing clarity to complex digital products, focusing on strategy, structure and function over noise. i design systems and experiences that support better decisions, reduce friction and scale over time. less ego, more intention — designing with purpose, not decoration.
.work experience
2025
Metradrop · Syensqo
UI Designer
Designed the intranet user interface to address employee needs, improving access to information, usability and internal workflows.
2025
Metradrop · Syensqo
UI Designer
Designed the intranet user interface to address employee needs, improving access to information, usability and internal workflows.
2025
Metradrop · Syensqo
UI Designer
Designed the intranet user interface to address employee needs, improving access to information, usability and internal workflows.
2025
Metradrop · Syensqo
UI Designer
Designed the intranet user interface to address employee needs, improving access to information, usability and internal workflows.
2025
Astara · Logixs
Product & Strategic Designer
Delivered a multi-agent conversational vehicle sales and configuration platform that streamlines user discovery, pricing, financing and booking flows across channels.
2025
Astara · Logixs
Product & Strategic Designer
Delivered a multi-agent conversational vehicle sales and configuration platform that streamlines user discovery, pricing, financing and booking flows across channels.
2025
Astara · Logixs
Product & Strategic Designer
Delivered a multi-agent conversational vehicle sales and configuration platform that streamlines user discovery, pricing, financing and booking flows across channels.
2025
Astara · Logixs
Product & Strategic Designer
Delivered a multi-agent conversational vehicle sales and configuration platform that streamlines user discovery, pricing, financing and booking flows across channels.
2025
Motiva · Logixs
Product & Strategic Designer
Designed the user experience for a B2C platform focused on guiding users through motivation, engagement and decision-making journeys.
2025
Motiva · Logixs
Product & Strategic Designer
Designed the user experience for a B2C platform focused on guiding users through motivation, engagement and decision-making journeys.
2025
Motiva · Logixs
Product & Strategic Designer
Designed the user experience for a B2C platform focused on guiding users through motivation, engagement and decision-making journeys.
2025
Motiva · Logixs
Product & Strategic Designer
Designed the user experience for a B2C platform focused on guiding users through motivation, engagement and decision-making journeys.
2024 — 2025
MDirector
Product Designer (B2B SaaS)
Led UX strategy and design system evolution for a B2B SaaS platform.
2024 — 2025
MDirector
Product Designer (B2B SaaS)
Led UX strategy and design system evolution for a B2B SaaS platform.
2024 — 2025
MDirector
Product Designer (B2B SaaS)
Led UX strategy and design system evolution for a B2B SaaS platform.
2024 — 2025
MDirector
Product Designer (B2B SaaS)
Led UX strategy and design system evolution for a B2B SaaS platform.
2024
Pangea · Cloud District
Consulting & Strategic Design
Defined information architecture and UX foundations aligned with business goals.
2024
Pangea · Cloud District
Consulting & Strategic Design
Defined information architecture and UX foundations aligned with business goals.
2024
Pangea · Cloud District
Consulting & Strategic Design
Defined information architecture and UX foundations aligned with business goals.
2024
Pangea · Cloud District
Consulting & Strategic Design
Defined information architecture and UX foundations aligned with business goals.
2023-2024
Mews
Senior System Designer
Contributed to the evolution of a scalable design system used across multiple product teams.
2023-2024
Mews
Senior System Designer
Contributed to the evolution of a scalable design system used across multiple product teams.
2023-2024
Mews
Senior System Designer
Contributed to the evolution of a scalable design system used across multiple product teams.
2023-2024
Mews
Senior System Designer
Contributed to the evolution of a scalable design system used across multiple product teams.
2012 — 2015
Telefónica
Senior System Designer
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2012 — 2015
Telefónica
Senior System Designer
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2012 — 2015
Telefónica
Senior System Designer
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2012 — 2015
Telefónica
Senior System Designer
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2012 — 2015
BBVA · Sopra Steria Design
Designed and optimized complex financial product experiences for mobile platforms.
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2012 — 2015
BBVA · Sopra Steria Design
Designed and optimized complex financial product experiences for mobile platforms.
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2012 — 2015
BBVA · Sopra Steria Design
Designed and optimized complex financial product experiences for mobile platforms.
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2012 — 2015
BBVA · Sopra Steria Design
Designed and optimized complex financial product experiences for mobile platforms.
Led the audit and evolution of an enterprise design system to improve governance and scalability.
2021
Iryo · Sopra Steria Design
Senior Product Designer
Designed end-to-end digital journeys for a new high-speed mobility platform.
2021
Iryo · Sopra Steria Design
Senior Product Designer
Designed end-to-end digital journeys for a new high-speed mobility platform.
2021
Iryo · Sopra Steria Design
Senior Product Designer
Designed end-to-end digital journeys for a new high-speed mobility platform.
2021
Iryo · Sopra Steria Design
Senior Product Designer
Designed end-to-end digital journeys for a new high-speed mobility platform.
2018 — 2021
Orange Bank · Sopra Steria Design
Senior Product Designer
Designed core mobile banking experiences and reusable product components.
2018 — 2021
Orange Bank · Sopra Steria Design
Senior Product Designer
Designed core mobile banking experiences and reusable product components.
2018 — 2021
Orange Bank · Sopra Steria Design
Senior Product Designer
Designed core mobile banking experiences and reusable product components.
2018 — 2021
Orange Bank · Sopra Steria Design
Senior Product Designer
Designed core mobile banking experiences and reusable product components.
2017 — 2018
Endesa · Sopra Steria Design
Senior Product Designer & Design System Specialist
Led UX redesign and created the company’s first scalable design system.
2017 — 2018
Endesa · Sopra Steria Design
Senior Product Designer & Design System Specialist
Led UX redesign and created the company’s first scalable design system.
2017 — 2018
Endesa · Sopra Steria Design
Senior Product Designer & Design System Specialist
Led UX redesign and created the company’s first scalable design system.
2017 — 2018
Endesa · Sopra Steria Design
Senior Product Designer & Design System Specialist
Led UX redesign and created the company’s first scalable design system.
2015-2017
Ayuntamiento de Madrid · Plan Ma-dre
Project Manager / Designer
Designed digital support materials and user flows for a public rehabilitation program, improving clarity, accessibility and citizen understanding of complex administrative processes.
2015-2017
Ayuntamiento de Madrid · Plan Ma-dre
Project Manager / Designer
Designed digital support materials and user flows for a public rehabilitation program, improving clarity, accessibility and citizen understanding of complex administrative processes.
2015-2017
Ayuntamiento de Madrid · Plan Ma-dre
Project Manager / Designer
Designed digital support materials and user flows for a public rehabilitation program, improving clarity, accessibility and citizen understanding of complex administrative processes.
2015-2017
Ayuntamiento de Madrid · Plan Ma-dre
Project Manager / Designer
Designed digital support materials and user flows for a public rehabilitation program, improving clarity, accessibility and citizen understanding of complex administrative processes.
2015-2017
Ayuntamiento de Madrid · Puerta de Innovación
Project Manager / Designer
Contributed to the design of a digital platform showcasing urban innovation initiatives, connecting public strategy with citizens and stakeholders
2015-2017
Ayuntamiento de Madrid · Puerta de Innovación
Project Manager / Designer
Contributed to the design of a digital platform showcasing urban innovation initiatives, connecting public strategy with citizens and stakeholders
2015-2017
Ayuntamiento de Madrid · Puerta de Innovación
Project Manager / Designer
Contributed to the design of a digital platform showcasing urban innovation initiatives, connecting public strategy with citizens and stakeholders
2015-2017
Ayuntamiento de Madrid · Puerta de Innovación
Project Manager / Designer
Contributed to the design of a digital platform showcasing urban innovation initiatives, connecting public strategy with citizens and stakeholders
2015-2017
Ayuntamiento de Madrid · Plaza de España
Project Manager / Designer
Designed digital communication and experience assets to support one of Madrid’s most relevant urban transformation projects.
2015-2017
Ayuntamiento de Madrid · Plaza de España
Project Manager / Designer
Designed digital communication and experience assets to support one of Madrid’s most relevant urban transformation projects.
2015-2017
Ayuntamiento de Madrid · Plaza de España
Project Manager / Designer
Designed digital communication and experience assets to support one of Madrid’s most relevant urban transformation projects.
2015-2017
Ayuntamiento de Madrid · Plaza de España
Project Manager / Designer
Designed digital communication and experience assets to support one of Madrid’s most relevant urban transformation projects.
2015-2017
Ayuntamiento de Madrid · Bancos para Compartir
Project Manager / Designer
Designed the digital experience for a civic initiative promoting shared urban furniture and citizen participation in public space.
2015-2017
Ayuntamiento de Madrid · Bancos para Compartir
Project Manager / Designer
Designed the digital experience for a civic initiative promoting shared urban furniture and citizen participation in public space.
2015-2017
Ayuntamiento de Madrid · Bancos para Compartir
Project Manager / Designer
Designed the digital experience for a civic initiative promoting shared urban furniture and citizen participation in public space.
2015-2017
Ayuntamiento de Madrid · Bancos para Compartir
Project Manager / Designer
Designed the digital experience for a civic initiative promoting shared urban furniture and citizen participation in public space.
2014
Bankinter Portugal
UX/UI Designer
Redesign of the corporate portal and design of a scalable component system.
2014
Bankinter Portugal
UX/UI Designer
Redesign of the corporate portal and design of a scalable component system.
2014
Bankinter Portugal
UX/UI Designer
Redesign of the corporate portal and design of a scalable component system.
2014
Bankinter Portugal
UX/UI Designer
Redesign of the corporate portal and design of a scalable component system.
.stack
Framer
web design
Framer
web design
Framer
web design
Framer
web design
Figma
product design
Figma
product design
Figma
product design
Figma
product design
Notion
productivity
Notion
productivity
Notion
productivity
Notion
productivity
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate
.say hello